Tuesday, February 26, 2013

Chapter 4: The Marketing Environment

                    Sprint's main target market at one point were business men & women, however, in 2010 CEO Dan Hesse told students at Notre Dame that their target has now switched to college students.
                    
                    “It is very important for us as a company to reach out to students,” Hesse said. “By serving on the board at the Mendoza College of Business and lecturing a couple of times per year, it is clear [to me] who our target customers are.”

                    Sprint is committed to plans that offer unlimited texting, voice and data at different levels. Hesse said that these plans reflect the needs of college students.

  

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