Saturday, February 16, 2013

Chapter 2: Strategic Planning for Competitive Advantage

                    Sprint's biggest competitive advantages are their partnerships with major sports leagues, such as the NBA, as well as their sponsorship of well-known athletes & events.
                    Sprint Nextel has also launched several growth initiatives, including a joint cable venture in 2007 and 4G Broadband; they once vowed to bring their costumers exclusive coverage and "truly unlimited data."

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